Those passionate about sex education, empowerment, or supporting communites marginalized by traditional sex content and products may find the sex toy industry a fulfilling space to launch as an entrepreneur.
#Gay sex toy party selling kit free how to
How to sell sex toys online and launch an adult brand Unsplash
With the right tools, a unique product or idea, and plenty of research, however, it’s possible to build a successful brand selling sex toys and accessories online. Restrictions from financial institutions and social media platforms demand that adult brand founders find creative solutions. And, while technology has made it easier to reach buyers, it’s also often the source of strife for those selling sex toys. The nature of the business requires extra rigor on the part of founders to protect customer privacy. It’s a $24.5 billion global industry ripe for the taking, with more brands popping up by the minute to answer unique desires and reach longing markets.īut as with any topic as politicized as sex, challenges persist. It is only in the past couple of decades that body and sex positivity and more open conversations about sex have elevated adult brands from fringe to celebrated. This shift coincided with mass adoption of the internet and Web 2.0-niche communities found each other and anyone could sell sex toys online to customers shopping from the privacy of their homes.
The pervasive attitudes about sex shrounded the sex toy industry in mystery and taboo. What transpired inside grew from speculation to accepted fact, as it travelled my high school’s whisper mill. In the 1990s, the lone strip-mall sex shop in our suburb was the stuff of lore. This this ultimate guide, we’ll take you through the ins and outs of the sex toy industry, with guidance on everything from developing a brand to ensuring customer satisfaction, as well as advice and real examples from seasoned business pros.